by Admin
Current Trends in Digital Marketing
May 20,2021So, you’ve worked really hard and you now have a product or service you’d like to bring to the attention of your target audience. What do you do to make sure that your product or service is out there for the world to see and desire and consequently, purchase? You market it, of course.
Conventional marketing methods range anywhere from word-of-mouth marketing to sprawling billboards that are strategically placed to draw the eyes of passers by. You could increase your product visibility by placing an advertisement in the newspapers or buying some prime air time, by passing out fliers from door to door, by sponsoring prestigious events, or even sticking it on a milk carton. All of which costs a lot of money and are becoming increasingly redundant these days. I mean, think about it, how many people even read newspapers anymore? In an era that is steadily turning fully digital, marketing is also more effectively done using digital means.
Digital marketing is taking over the marketing space, and brings unprecedented visibility to products and services at a fraction of the cost that is incurred through traditional marketing methods. Let’s take a look at the current digital marketing trends that are taking the advertising space by storm as well as the impacts these digital media marketing services have in Kerala.
Content Marketing:
When it comes to marketing, content has always been king, more so as we enter an age where consumers are more information conscious. Today’s consumers like to know details about the products and services they spend hard earned money on, so they demand content that keeps them engaged and also serves the purpose of bridging any information gap.
Social Media Marketing:
Social media marketing is a tool that is easily accessible to everyone, and not very hard to figure out. It’s catching on as a cost effective yet popular means of reaching out to diverse audiences. At low costs, you can create digital marketing strategies that can revolutionize the way people perceive your business and increase brand loyalty through innovative campaigns and contests.
Personalized Marketing:
Personalization is an often overlooked, but very effective part of marketing to a targeted audience. Instead of sending out hundreds of emails left and right, you can put in a little extratime to address the recipient by name. For example, an email that darts with “Hi, John...” is more likely to engage consumers instead of a generic one like “Dear customer…”. Make your consumers feel special by customising your digital marketing campaigns.
Influencer Marketing:
Influencer marketing is another trend that is catching on in digital marketing. Social media influencers have hundreds of thousands of followers, who rely on the influencer to try and test out products for them and give honest reviews. So, collaborating with an influencer can definitely help the digital marketing strategies you have in place to increase your brand awareness.
Video Marketing:
If a picture speaks a thousand words, imagine how many words a short video can speak! The dwindling attention spans of consumers make video maketin very desirable. No one will have the time or resources to test out each and every product in the market, which is why consumers rely heavily on the internet for product reviews and details. If the information they seek is handed to them in the form of a visually appealing video, they will be more inclined to find out more about your brand and your offerings.
Interactive Marketing:
Digital marketing also gives room to interact directly with consumers, at affordable prices. With the vast resources available on the internet to reach out to your consumers, and the technological advancements to support it, interactive marketing is definitely a trend that will be around for a while. This can include interactive content quizzes and polls to understand consumer behaviour, interactive infographics, and more.
Push Message Marketing:
This is yet another innovative way of pushing the boundaries of digital marketing. While not everyone goes through the trouble of opening their emails regularly, push notifications pop up suddenly and grab user attention, sufficiently carrying out the purpose of marketing. Your product is out there, and people are viewing it. Now it’s up to you to make sure they click on the call to action button by making sure your push message is designed well.
Omnichannel Marketing:
Digital marketing through a single channel is simply not enough, especially when you consider the different types of audiences out there. Omni channel marketing is yet another trend in digital marketing that businesses rely on to make sure that their products or services have visibility in front of a wide range of audiences.This is by no means an exhaustive list. The trends in digital marketing are susceptible to change depending on the evolving needs of consumers